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Long live Cercle!

Founded in 1899 as Cercle Sportif Brugeois and 'the city's team' for 123 years, the plan is to stay that way for a very long time. It's now time for a new chapter: a rebranding and a fresh update of the philosophy of the Association. One that ensures that the look and feel of the team matches the dreams for the future and the daring ambitions of Cercle Brugge. This 'revised' vision forms the perfect foundation for the future, with respect for the past of; Cercle Brugge is and remains the football family of Belgium.

A year of brainstorming, creation and fine-tuning has resulted in a forward-looking sporting philosophy, strategy and rebranding that does justice to Cercle's heritage, moving from being the underdog to a team that radiates assertiveness and is anything but afraid to stand out. Thus, the hallmarks of energetic play, high pressing and physical dominance will no longer only be experienced on the pitch but also far beyond it. Unleash the green!


A future vision for Cercle

Team legends, a respect for one's roots and a youthful open-mindedness, as well as this lively green, that magic number 12 and the team's always-loyal following: all of these aspects so important for the association can be found within this new vision.

Take the Groen-Zwart and Cercle for instance: these are two elements that cannot be seen separately from this ambitious football club from Bruges. These two characteristic features are also central to this rebranding. For example, green is not only a color that stands for innovation, youth - the average age of the team is 23.5 years - and energy, but it is a complete way of thinking for Cercle, on the pitch and off. The Cercle green has received a forward-looking update that radiates just as much power as the ambition and playing style of this young team.


A football family

In turn, 'Cercle' is a distinctive element that no other professional team can claim. Cercle stands for family, friendship and harmony: everyone is welcome. And the 12th man is always key. This has always been the case and will always remain so. Compare all of the above to the other traditional clubs participating in the Jupiler Pro League and you have a team with character.

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